Performance Display Advertising
Also know as Banner Advertising Display Advertising is more common to big Ad agencies but anyone running an online marketing campaign for B2B or B2C businesses should consider this option. See AGL ad...
View ArticleSEO How to – On page Factors
Good SEO. Search Engine optimisation is made up of on-page and off page factors, this post is only about on-page factors On-Page factors are the things you can do on your website to improve the chances...
View ArticleSEO – Factors that could be holding you back
SEO factors that could prevent your top ranking Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure...
View ArticleWebsite Conversion Tips
You spend time and money getting people (also called visitors or traffic) to your website. How do you get more of them buying from you? Website optimisation! Here’s my three top tactics for improving...
View ArticleVideo Transcriptions
Using speakertext I sent this interview in for transcribing ($15AUD) They delivered back a pretty good transcription considering the rough dialogue. I uploaded the transcript into google’s youtube...
View ArticleYoutube rankings
You can actually buy Views, thousands of them! I don’t know exactly how they do it, perhaps real people clicking on your youtube videos or more likely automated code. Sound good? Sure, let me know if...
View ArticleHow to craft a value proposition in 5 simple steps
There’s a fundamental question every customer wants answered that directly impacts your ability to capture and convert “If I’m your ideal prospect, why should I buy from you rather than any of your...
View ArticleWhen and where to run your marketing campaigns
The most important question in marketing today, in my opinion, is… How do you allocate your resources to get the best ROM(Marketing)I? Between Acquisition, Retention and Referral, between Channels and...
View ArticleBuilding Online Marketing Strategies for Small Businesses
With so many options and limited resources, small businesses are often overwhelmed by online marketing. This post walks small businesses through the steps of setting up a marketing strategy so that it...
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